Seth Godin – All marketers are liars

Why did I choose to read the book?

Godin’s bestseller has been on my to-do list for quite some time, as I have read a lot of good things about this book, some even claiming it to single-handedly having modernized marketing.

What is it about?

As Godin explains it, Marketers aren’t liars. They are storytellers. In today’s world, where mass marketing and ever bigger budgets do not heed the wanted result, it is time to rethink marketing. Don’t sell the facts, sell a story. Best yet, provide a frame and let people tell the story themselves. Godin explains what makes a great storyteller and how setting the right frame for the right audience can lead to great success.


How did I like the book?

Godin is a storyteller, therefore this book is extremely well written. I am also inclined to agree on pretty much everything in this book, I was either manipulated by a grandmaster or Godin’s insight simply rings true. Everyone interested in persuading via storytelling, modern marketing or simply how modern marketing and existing preconceptions shape our way of interacting with the market, should definitely take a look.